3 Mixed Methods
3.1 Overview
Mixed methods is a research approach that uses both quantitative and qualitative methods in a coordinated way to gather data and to form conclusions. Simply put, mixed methods designs are “those that include at least one quantitative method (designed to collect numbers) and one qualitative method (designed to collect words), where neither type of method is inherently linked to any particular paradigm” (Greene & Graham, 1989, p. 256). However, qualitative data can be counted or quantified and the results of quantitative data analysis can be interpreted qualitatively so the distinction between qualitative measurements and qualitative measures is not clear-cut and “rules” are flexible. ...
Get Survey Development now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.