CHAPTER 5
Piloting the Survey
Before sending a survey out to participants, the survey should be tested to ensure the questions will work as intended. The best way to test a survey is by piloting it with a subset of participants. Before the pilot, complete a few pre-pilot steps:
Read each question out loud to make sure the words flow and clearly communicate the intended message. This is especially important if the questions will be asked in an interview setting.
Verify that skip-pattern questions will make sense to participants. Will the subsequent ...
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