CHAPTER 6
Sending Out the Survey and Following Up with Participants
When the pilot is complete and the final adjustments have been made to your survey, it is time to send it to your list of potential participants. This chapter will discuss the importance of a good cover letter, things to consider when sending out the survey, following up with participants, and finally, survey response rates.
The Importance of the Cover Letter
Every survey should be accompanied by a cover letter. The cover letter should not exceed one page and should precede the questions in the survey. Include a draft version of the cover letter in the pilot survey and gather feedback on it, then edit it as necessary. It’s important that the cover letter create a positive impression. ...
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