Book description
Companies today will have to reinvent themselves to survive, and every large and ambitious company should be trying to figure out how to become a destination for its customers. Consumers are voting with their mobile devices and choosing from a handful of dominant “ecosystem drivers”— businesses such as Amazon and WeChat, which become destinations for their customers’ needs by offering complementary or sometimes competing services — for each domain in their lives.Product information
- Title: Surviving in an Increasingly Digital Ecosystem
- Author(s):
- Release date: January 2018
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT59236
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