Surviving in an Increasingly Digital Ecosystem

Book description

Companies today will have to reinvent themselves to survive, and every large and ambitious company should be trying to figure out how to become a destination for its customers. Consumers are voting with their mobile devices and choosing from a handful of dominant “ecosystem drivers”— businesses such as Amazon and WeChat, which become destinations for their customers’ needs by offering complementary or sometimes competing services — for each domain in their lives.

Product information

  • Title: Surviving in an Increasingly Digital Ecosystem
  • Author(s): Peter Weill, Stephanie L. Woerner
  • Release date: January 2018
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT59236