The Sustainable Corporate Image and Renewables
From Technique to the Sensory Experience
Neveen Hamza, School of Architecture, Planning and Landscape, Newcastle University, Newcastle, Tyne and Wear, UK
Abstract
This chapter argues that the aspiration for ‘sustainable architecture’ is an evolution in building design that aspires to provide a narrative of a local response to people and climate. The corporate image has been at the centre of this evolution, with architects striving to design for an iconic sustainable facade expression. Debates in society and the architectural profession warn that the technical aspirations of sustainability will only lend themselves to further globalization of the corporate image worldwide with little concern ...
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