Communicating B Corps Certification
Increase Consumer Support of Sustainability
The ultimate success of sustainability for the retail industry lies with the consumer, industry observers indicate. Are consumers beginning to expect more from retailers with regard to environmental and social support? Are they making more of an effort to shop at stores that align with their beliefs and carry these products?
Retail consulting firm, McMillan Doolittle, conducted a proprietary survey of 1,920 consumers in 2020. Initial findings show that more than two in five American adults agree that identifying a retailer whose values align with their own is critical to choosing where they shop. This has been especially evident lately as social media ...
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