6 Exploring Individual Investor Intentions Towards Socially Responsible Investment
Abstract
The aim of the study is to investigate the indirect impact of perceived risk, perceived return, trust, and morality through the mediating variable attitude towards intentions of Indian stock market investors. A sample from 213 Indian investors from the different districts of Haryana was collected to depict their responses utilizing a questionnaire with a five-point Likert scale. To do the analysis, the data were evaluated using Smart PLS v3.2. The Indian government’s Ministry of Corporate Affairs (MCA) published the National Guidelines on Responsible Business Conduct (NGRBC). In NGRBC, Sustainable Development Goals (SDGs) ...
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