17 SME and Environmental Sustenance: Digital Marketing in SMEs via Data-Driven Strategies
Abstract
This study explores how Small and Medium Enterprises (SMEs) might combine data-driven marketing tactics with environmental sustainability. There is a noteworthy void at the junction of these topics despite the substantial literature on each of them separately. This study explores the importance and potential of digital marketing and data-driven tactics in SMEs, the difficulties and opportunities in integrating environmental sustainability in SMEs, and the potential advantages of combining these techniques through a thorough literature analysis. According to the study, while SMEs must overcome obstacles to use ...
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