2. Resilient Response and Recovery at Western Digital: After the Thai Flood

Joe Bunya and Christopher Tang

Teaching Case, UCLA Anderson School of Management

This case is jointly prepared by Mr. Joe Bunya (Senior Vice President, Hard Drive Operations Asia, WD [a Western Digital company], and Christopher Tang (Edward Carter Professor of Business Administration at UCLA Anderson School of Management). This case is intended for MBA class discussion. © UCLA Anderson School of Management, 2013.

As raging floodwater rushed through various broken spots along the dike at the Bang Pa-in (BPI) industrial estate, which is located approximately 40 miles north of Bangkok and 5 miles south of Ayutthaya in the Chao Phraya River basin, the BPI estate flood-fighting ...

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