5. Going Green: The Pfizer Freiburg Energy Initiative (A)



This case was written by Sam Aflaki, PhD candidate, in collaboration with Paul R. Kleindorfer, the Paul Dubrule Chaired Professor of Sustainable Development and Academic Director of the Sustainability Programme at the INSEAD Social Innovation Centre. Useful input on this project was provided by Domenic Van Planta and Andreas Osbar, MBA students at INSEAD, and by Dr. Ulrich Kaier, CEO of EC Bioenergie GmbH. The case is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.

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