16. Master Data Alignment and Item Synchronization

Master data alignment is sharing data within the supply chain between the trading partners. A common feature used between partners is electronic catalogs. The supplier and distributor and/or retailer can share item information for their catalogs. This is also much more than just sending data for a catalog change. This allows companies to share data to minimize the discrepancies of separate silos.

Item data accuracy is paramount in today’s era of increased collaboration. These are some applications that require accuracy:

• Product Life Cycle Management (PLM)—PLM is a strategic business approach that applies a consistent set of business solutions in support of the collaborative creation, management, ...

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