12. Bosch: Creating Innovations Through Active Collaborations
Marina Mattera
Economics & International Relations AreaUniversidad Europea de Madrid—Madrid (Spain)
The Base of the Pyramid (BoP)
In a highly globalized world, information regarding other areas of the globe can be vital in the business strategy for any company. In recent years, the possibilities for business to expand on an international scale and benefit from its collaborators have increased exponentially. However, it is noticeable that the target population for firms to sell their products and services to is a reduced percentage of the total world population. Nowadays, 80% of the total global income is enjoyed by the wealthiest 20% of the population, while the poorest 40% of population ...
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