CHAPTER 7

CSR Communications

In addition to formal reporting on corporate responsibility, companies should consider how their corporate responsibility activities can be integrated into their overall corporate communications strategies and activities and their marketing activities. Finnish Textile and Fashion (FTF) cautioned that corporate social responsibility (CSR) communications should be appropriate in light of the company’s nature, size, operating methods, and potential risks related to corporate responsibility, and recommended that companies focus their communications efforts on matters that are essential from the business perspective, are of interest to stakeholders, and include potential operational and reputational risks. For example, ...

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