Chapter 4

What Are the Responses to Sustainability Reporting?

As sustainability reporting becomes more prevalent, it is important to examine how it is perceived. There are many reasons (e.g., doing what is right, establishing a “green” reputation, creating innovative products) that motivate organizations to report their sustainable progress. On a ­practical level, the process of collecting and reporting the information requires considerable investment and eventually a return on the investment. The payoffs may be both short term and long term. In the short term, benefits could be immediate cost savings from energy efficiencies. The long-term benefits could be an organizational transformation that takes the organization in new and more profitable ...

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