Chapter 6 Strategy and Execution: The Missing “S” in ESG

Sustainability Stories from the C-Suite and Boardroom …

The first time I met with Ashland’s Board of Directors Committee overseeing the company’s corporate responsibility issues, the company looked very different than it looks now. In the late 1990s, Ashland owned the specialty chemical business that defines the company today. At the same time, the company also owned Arch Coal, Ashland Petroleum Company, Ashland Distribution Company, APAC (an asphalt paving company), and Valvoline. Ashland was a holding company—holding not only diverse businesses but also extensive environmental and social risks.

Over a period of years as an outside advisor, I met with the Board Committee eight or ten times. ...

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