4Digital Transformation

4.1. The importance of managing issues concerning the “digital transformation”

Digitization is a major strategic challenge and a matter of life and death for enterprises. Why? Because it has multiple implications; it affects the business model, the modes of management, the interaction among employees, the relationships with customers and suppliers, and the technology. Facing the myriad issues, the CEO and his or her executive committee often feel powerless and unprepared.

However, integrating digital technology and the cultural changes that come with it is no longer an option. The “uberization” phenomenon is an example of possible changes that represent a potentially fatal risk. However, it can also be seen as an occasion to grow faster or bounce back with a very classic and traditional structure. We can surely cite examples such as Airbnb for travel, Tesla in the automobile industry, Amazon and Alibaba for distribution, Netflix for entertainment and so on. In certain industries that are largely protected by regulations, digitization becomes more and more important; let us cite Sanofi1 “The idea is to have a global approach to the patient and contribute to taking better care of him”.

The evolutions currently have a pace that has not been seen before in the governance of large structures. Multiannual or annual plans are no longer appropriate for good growth management. In fact, since the year 2000, more than one in two businesses on the Fortune 500 list ...

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