Introduction

Knowing that more than half of the first 500 enterprises appearing in Fortune in 2000 have disappeared by 2018, which enterprises will still be present in 2020 or 2030? What differences do you see between well-known businesses such as Google, Walmart, General Electric, Holiday Inn or Toyota? Of course, they evolve in vastly different business areas. Furthermore, are there indicators that would allow us to compare their cyclical and future performance in terms of value creation?

Each one of them has management control and measurement procedures to measure their savings that, in their areas, provide information on their performance. But do these quantified and displayed results give a correct and comprehensive perception of their performance?

This book offers responses to questions by broadening traditional methods – generally accounting based – to more systematic performance criteria on the way businesses today move in their environments, movements that the digital revolution is currently revealing.

What do we see? Strategies more or less mindful of their environment. Agility more or less reactive to the expectations of the market and to the influence of their ecosystem. More or less attention to the adaptation of business models, to the quality and pertinence of the chosen operational processes.

Does that suffice? Each of the four cited businesses undoubtedly possesses a huge “corporate culture”, but it has been said that certain ones are no longer suitable to attract ...

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