CHAPTER 3

What Makes a Company Sustainable?

When you become a sustainable investor, you put your money into sustainable strategies that are trying to identify sustainable companies. But “sustainable” can mean a lot of things to a lot of different people. So before looking at sustainable investing strategies or funds, let’s first discuss what a sustainable company generally looks and acts like.

Or at least, what the investment industry thinks about it.

It’s important to say at the outset that true sustainability can be hard for most companies to achieve. Companies don’t have perfect information, and they must deal with competition and risk and cash flow challenges and taxes and laws and ... well, the list runs on. Companies must prioritize their ...

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