6 AI in E-Commerce Industry 4.0

Supriya Lamba Sahdev

Associate Professor and HOD Marketing, ISBR Business School, Bengaluru, Karnataka, India

Navleen Kaur

Assistant Professor, Amity International Business School, Amity University, Noida, India

Veera Shireesha Sangu

Research Associate, ISBR Business School, Bengaluru, Karnataka, India

DOI: 10.1201/9781003365525-6

6.1 Introduction

6.1.1 Introduction to a New Type of Industrialization: Industry 4.0

Industry 4.0 is reinventing the way companies produce, enhance, and distribute their products. Manufacturers are integrating the latest technologies, i.e., the Internet of Things (IoT), cloud computing, analytics, and artificial intelligence (AI).

  • IoT – IoT refers to the collective network of connected ...

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