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Swimming Upstream: A Lifesaving Guide to Short Film Distribution by Sharon Badal

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Swimming Lesson #8Waterlogged: My Story

As one of only two Short Film Programmers of the Tribeca Film Festival, when people discover what I “do” for a living, it is usually followed by the question, “How many do you watch?” When I answer, “Oh, usually 1500,” I notice a visceral and physical response on the part of the questioner. A slightly raised eyebrow, a step backward with hands upheld, or a blatant jaw drop. This is almost always followed by the question, “How do you do it?”

I answer this question a number of different ways, depending on my mood:

I’m a machine/alien.

I have no life.

The fast forward button.

Truth be told, how I do it is inexorably linked to why I do it. I do it because I love it. And speaking for film programmers and buyers ...

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