Swim Test: The Workbook

As you’ve been reading this book, I hope that you have been contemplating your own projects. Now it’s time to pull it all together. This chapter will guide you through exercises to assist you in formulating your ideas, marketing elements, and strategies for festivals and distribution. Here are the topics that will be covered:

1.  Creating Your Logline

2.  Expanding the Logline into a Short Synopsis

3.  Creating Your Tagline

4.  Creating Visual Elements

5.  Creating the Pitchline

6.  Developing Your Festival Plan of Attack

7.  Investigating Distribution

8.  Designing a Worksheet for Your Short Film’s Progress

The order of the elements presented is important. They are building blocks to guide you through to your final ...

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