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Synchronization and Title Sequences by Michael Betancourt

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3Natural Artifice

Illustrative synchronization renders cultural beliefs as an audio-visual “fact,” created by an immediate and direct connection of sound::image in an imitation of the phenomenal appeal of ‘lip-sync.’ The apparently autonomous linkage of sound::image posed by this statement of synchronization makes their association appear natural, even inevitable. It creates an audible ‘space’ comparable to the visual space of the image by meeting audience expectations and anticipations: recognizing the synchronization in the simultaneous presentation of ‘crowd noises’ and the image of ‘stadium filled with people’ is a combination whose relationship depends on past experience; the expectation of what it might sound like determines what can be ...

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