Using custom geocoding in Tableau

Organizations often have their own definitions of geographic data. Although country names stay relatively static, their classification can change as the organization emerges from one level of maturity to another. Sometimes, for example, an organization can start with a very simple division: North America and EMEA. However, as the organization grows, it might split off into North America, Europe, Asia Pacific, and Rest of the World, for example. This can mean that the geography has a business context and meaning as well as describes a physical location.

Since some geography is fairly standard, Tableau offers a default interpretation of certain geographic data to help you automatically create maps from your data. ...

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