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Tagging: People-powered Metadata for the Social Web by Gene Smith

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Chapter 2. The Value of Tagging

<feature><title>What You’ll Learn in This Chapter</title> <objective>

Balancing return on experience and return on investment in a tagging system

</objective>
<objective>

Five motivations for people who tag

</objective>
<objective>

Seven potential benefits for organizations that implement tagging

</objective>
</feature>

In roughly three years, tagging went from being a feature on a simple link-sharing Web site to a must-have feature for every new Web application. Why did, as one journalist put it, tag mania sweep the Web?

The answer lies partly in the open-ended nature of tagging—it can be many things to many people. Tagging also helps solve that perennial problem of the Internet age—keeping track of all the links—while ...

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