Chapter 1

Setting the Stage for the Blend That Fits

The learning approach taken by this book is unique. By building on a common training offering—new hire sales training for the fictional ABC Company— readers get a “fly-on-the-wall” experience as the existing classroom training program is analyzed, dissected, and then reassembled in various formats: classroom; asynchronous; synchronous; and, finally, the culmination of the best of each—a blended offering.

However, before introducing the new hire sales training program, this chapter will provide background and the reasoning behind why the learning approach offered in this book will enable you ...

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