Chapter 3

Current Training at ABC Company

The previous chapter offered a cursory look at the current sales training program. This chapter allows you to “sit in” on a typical classroom session and explore in detail what works and what falls short. Armed with the information gathered in the previous two chapters and what is gained during the classroom audit described in this chapter, you will begin to see the opportunities for a blended solution tailored to the needs of ABC Company. This chapter examines the process of

  • determining the learning objectives of the current sales training program
  • reviewing and commenting on classroom materials ...

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