Take Charge of Your Talent

Chapter 7CREATE ENDURING CAREER ASSETS

Are you crazy? Stick my face on the label of salad dressing?

PAUL NEWMAN

As a rugged actor and race-car driver who played mostly tough-guy roles, Paul Newman couldn’t imagine that his face would end up on salad dressing labels. But the Newman’s Own food label has given more than $330 million to charities across the globe. Newman was quoted as saying, “The embarrassing thing is that the salad dressing is outgrossing my films.”¹ The actor hoped to support humanitarian causes and ultimately turned his talent into an asset—and a brand—that made massive contributions to the world.

So what does this have to do with you? Believe it or not, you too can turn your talent into solid and transferable assets, and you ...