Subscribe to Services
Apple used to mostly sell you things, whether it was hardware, software, or digital downloads. True, you could rent movies, but you could only subscribe to iCloud storage for quantities above the meager included amount that comes with every iCloud account.
As hardware sales cooled, subscription services grew, particularly as its customers were happy to pay Netflix, Spotify, and other firms for recurring feeds and access of all kinds.
That has now led—as of September 2020—to Apple Music, Apple TV+ Apple Arcade, Apple News+, and Apple Fitness+. Tying those all together is Apple One, a bundled subscription offering that comes in three forms. And, yes, iCloud storage is still a subscription option.
Subscriptions are typically ...