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Taking Smart Risks: How Sharp Leaders Win When Stakes are High by Doug Sundheim

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CHAPTER ONE

The Dangers of Playing It Safe

Security is mostly a superstition. It does not exist in nature. . . . Avoiding danger is no safer in the long run than outright exposure.—HElEN KEllER

When you think of someone who’s playing it safe, you rarely think of a guy like Vivek Shah. By 2008, when he was 36 years old, Shah was group president, digital publishing at Time Inc. He was responsible for all online news, business, and sports properties, including Time.com, Life.com, SI.com, and CNNMoney.com. A creative thinker and change agent, Shah was promoted to group president because he had a knack for reinventing old magazine brands so that they could succeed in the new digital world. His biggest success was creating CNNMoney.com, a single consumer-friendly ...

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