CHAPTER FIVE

Finding the Fight in Your Organization

If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.—ANTOINE DE SAINT-EXUPéRY, French writer and aviator

When I walk into an organization, I can usually tell within a few minutes whether it’s got something worth fighting for. I can see it in the way a receptionist greets me and in the conversations I hear between employees. Do they sound like they’re up to something? Is there engagement in their voices? I can even see it in the physical environment. Does the place draw me in, give me a shot of energy, and give me the sense that something special is going on? Unfortunately, the ...

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