CHAPTER 6

A New Talent Engine

Leveraging AI to Scale Human Capital

America’s most important engine of human meritocracy is facing its biggest challenge ever. A generation of talent is leaving the hotel industry as brands are betting on franchising and delegating human capital management to hundreds of third-party managers who lack an employer brand. Reorganization, incremental improvements, and digitalization of the workplace are necessary but insufficient to fill the three million annual openings. Radical innovation supported by technology is required to bring the hotel industry’s human capital back to equilibrium. It starts with reimagining the role of human resources from administrator to creator of employee-first platforms such as talent ...

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