Talents thrive in organizations that help them consistently deliver offerings that customers purchase in preference to competitive offerings while returning exceptional value to owners and other shareholders.
Vision is what the company wants to be at a given date in the future. What business does it want to be in? How big does it want to be? How does it want to behave politically and socially? What contribution to society does it wish to make? What culture does it hope to cultivate?
Mission is the purpose of the company—how it intends to achieve its vision.
Strategic intent is the actions and behaviors needed to achieve the vision.
Priorities are set and adjusted periodically to keep the company ...