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Talent Is Not Enough: Business Secrets For Designers, Third Edition
book

Talent Is Not Enough: Business Secrets For Designers, Third Edition

by Shel Perkins
August 2014
Beginner content levelBeginner
600 pages
14h 28m
English
New Riders
Content preview from Talent Is Not Enough: Business Secrets For Designers, Third Edition

Chapter 08. Pricing models

When figuring out how to charge a client for creative services, designers have several different pricing models to choose from. How do you select the most appropriate one? This chapter explains each category of pricing and defines some of the key terminology that often comes up during the negotiating process.

When design firms sell work, there are several very different ways to structure the compensation. The most common pricing formats are

• Time and materials

• Fixed fee

• Licensing: use-based

• Licensing: royalty

• Hybrid

• Free

Time and materials

This is the simplest approach, although it’s not the best. When working on a project, you track the actual hours and bill them to the client at agreed-upon hourly rates. ...

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Publisher Resources

ISBN: 9780133812213Purchase book