Chapter 18. Defamation, privacy, and publicity

Advertising agencies, publishers, and broadcast companies produce a steady stream of messages for the general public. The content of these messages often includes information about, or images of, specific individuals — whether they are models, celebrities, employees, or people on the street. In preparing this content, publishers, broadcasters, and agencies have always been aware of potential liability for claims of defamation of character or violation of an individual’s rights of privacy and publicity. However, the rapid expansion of digital communications means that any company distributing information via e-mail or the Web now faces many of the same legal risks.

Someone may file a claim against ...

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