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Talent Is Not Enough: Business Secrets For Designers, Third Edition
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Talent Is Not Enough: Business Secrets For Designers, Third Edition

by Shel Perkins
August 2014
Beginner content levelBeginner
600 pages
14h 28m
English
New Riders
Content preview from Talent Is Not Enough: Business Secrets For Designers, Third Edition

Chapter 30. Business planning

Conventional wisdom is that a business plan must be written before a company is launched, especially if outside financing is needed. So why is this chapter on business planning closer to the end of the book than to the beginning? Frankly, it’s because many design firms do not have a business plan. If they do, there’s a good chance that it was written several years after the business started.

Many of us ease into business based on project opportunities that come our way. A few big projects and a few loyal clients can enable a freelance career to gradually expand into a successful small office. Often there’s no pressure to produce a business plan. If you’ve been freelancing for a while, you might already own most of ...

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Publisher Resources

ISBN: 9780133812213Purchase book