“Now that design skills have become a commodity, you need business skills to focus them. Shel Perkins has written a crackerjack book that will be on the shelf of every ambitious designer.”Marty NeumeierPresident, Neutron LLC; author of Zag and The Brand Gap

“This is the best left-brain business book I’ve ever read for right-brain designers. And, having two right brains, I know what I’m talking about. I’m recommending Shel’s book to every student of mine and buying a copy for each designer on my staff.”Brian CollinsChief Creative Officer, Brand Integration Group, Ogilvy & Mather Worldwide

“Damn good advice! This is a fantastic business handbook for designers. It’s loaded with the specific, usable, real-world business knowledge that designers need. ...

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