Chapter 22: Successful design teams

In the design profession, nearly all important projects are too large to be completed by just one person. Because of this, each creative firm strives to develop a culture that fosters effective teamwork.

In many other professions, teams can be rather hierarchical, inflexible, and slow. This is especially true for corporate teams that are together for a number of years. Over time, they often become inward-focused and bureaucratic. They suffer from turf battles and politics. Design teams, however, are quite different. They are brought together for a short period of time, usually just a few weeks or a few months, to complete a single project. No two projects are identical, so the size and composition of each ...

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