Images A Better Boss

“First, we should probably try to look at all of this from the perspective of Top Talent. The real question is not how we define these terms, but how do they think about each of these phrases?” Gary suggested.

“That is the right question,” Rose said.

“So, let’s calibrate,” Kim suggested. “Exactly who are we targeting with this message?”

“Top Talent, A players—call them what you will, but they represent the group of consistent top performers. To be included in our quantitative study, these women and men had received the highest performance rating for the last three years,” Charles said.

“Yes, I remember,” Gary said. “It was a little ...

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