CHAPTER 2
SUSTAINABILITY
The Global Challenge, the Business Opportunity, and the People Factor
ALTHOUGH THE WORD SUSTAINABILITY HAS become a common term in business circles and elsewhere, it remains an evolving concept. In this chapter, we examine the current meanings of sustainability and consider how and why sustainability has become a strategic imperative for leaders in every kind of organization—including HR professionals.
For many people, the first thing that comes to mind when sustainability is mentioned is the environment—and it’s quite accurate to think that such issues as pollution, recycling, climate change, energy and water conservation, and stewardship of natural resources are all high on the sustainability agendas of businesses. ...
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