CHAPTER 4
EMPLOYEE SELECTION AND SUSTAINABILITY
FOR ALMOST THREE DECADES, Johnson & Johnson (J&J) had one of the most enviable reputations in American business. The maker of such iconic products as Band-Aids, Rolaids, and Tylenol was known for the seriousness and dedication it brought to its mission as a protector of consumers’ health. J&J’s Credo, crafted in 1943 by chairman Robert Wood Johnson, was a pioneering statement of corporate social responsibility dating from an era when the very concept was unfamiliar to most business leaders. Its opening words made clear that J&J’s mission was about much more than maximizing profits or dominating markets: “We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers ...
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