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Sustainability and Organizational Change
WE BELIEVE THAT THE MOVEMENT of companies toward the Triple Bottom Line measure of performance and the growing acceptance of sustainability as a basic goal of the organization are destined to create one of the most fundamental transformations in the history of business. Sustainability will come to change the role of everyone in the organization, from the board of directors and the CEO to frontline managers and employees. It will also change the behavior of many members of the company’s value chain, from suppliers to customers.
In some cases, change will be initiated by the organization, often from the top, but sometimes from the middle or bottom of the hierarchy. ...