1. Important vs. Critical Talent: What if the Beatles Had Been a Company?

Connecting goals, critical success factors, and results

Jobs that are important but not critical

Allocating limited resources in a high impact way

I have to begin with a short story, before getting to the Beatles, about the evolution of a mindset: my mindset on talent. It’s a story about Coca-Cola and Germany during the fall of the Berlin Wall and a mid-career CPA from Ohio. The experience I had in Germany with Coke, before ever having been in an HR role, set in motion a series of experiences that led me to an entirely new perspective about the value of talent to organizations operating in our modern economy.

Leading the Finance organization in 1993 at Coca-Cola’s ...

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