3

Chapter

Modelling the world with data: Predicting outcomes

What you’ll learn

This chapter shows you how to identify patterns in your data and understand what they mean. You will also learn how to use your data for predictive purposes (e.g., find out to what extent one thing influences another thing). Moreover, we will address what it takes to infer generalisations from data and what distinguishes ‘statistically significant’ from ‘practically meaningful’ findings.

Data conversation

For some weeks, Elaine’s team members have been more stressed and thin-skinned than usual. It was like a dark cloud was hanging over their heads. That dark cloud came in the form of a competitor who had launched a new energy drink that was very similar to their ...

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