8
Chapter
How to visually design your data: A chart guide
What you’ll learn
Visualise or vanish! To let data speak to your audience, you need to show it in graphic ways. In this chapter we present six simple principles (and a secret) to make your data visible in any situation and to avoid common data visualisation pitfalls in the management context.
Data conversation
‘The Survey Meeting’
The moment has finally come: Arthur’s time to shine. Having started in the marketing department about 6 months ago, this is his first major presentation. Arthur feels confident to be well prepared. He has put together a compact slide set summarising the latest customer survey.
Arthur:Good morning to you all, let’s dive right into our latest client survey. ...
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