10
Using Planning, Practice & Feedback
(IN WHICH WE RECOGNIZE THE ELEPHANT IS A CREATURE OF HABIT AND WE TEACH AN OLD ELEPHANT A FEW NEW TRICKS)
Meet Angelika
Angelika is a learning experience designer for a company that manufactures cleaning supplies for commercial use. She specifically works with the sales division, creating training materials to help salespeople learn and improve their sales skills.
Here’s the particular challenge that she’s dealing with:
“We’ve been moving away from selling individual products to focusing on suites of products. We offer different suites of products to address a customer’s particular needs.
“It’s a slower ...
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