Talk to the Elephant: Design Learning for Behavior Change

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Real-World Examples

(IN WHICH WE TALK TO SOME OF THE PEOPLE DOING THIS WORK RIGHT NOW)

There are many, many design processes in the world, and—in my opinion—behavioral design is usually something to incorporate into your design process rather than an additional process to add to the mix. You should be able to leverage the behavioral design elements in this book regardless of what design process you are currently using.

That said, there are some parts of doing behavior design that are—also in my opinion—nonnegotiable if your goal is an effective behavioral solution.

An effective behavioral solution needs to have the following things:

• Good ...