November 2014
Intermediate to advanced
240 pages
5h 23m
English
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CHAPTER 1
The Congested Online Ecosystem
The development of online advertising has been characterized by rapid growth, ingenious technological innovation, and restless entrepreneurialism that have spawned the proliferation of competing business models. But, novel technology and entrepreneurial initiative aside, the essence of the business, as with any other advertising medium, is to present a compellingly effective ad to the right person at the right time and place for a price that makes sense to the seller and potential buyer. For the principals, the advertisers and publishers, as Sam sang in Casablanca, “the fundamental things apply.”
Yet optimizing those fundamentals for a radically new digital medium has proved very complex. While, in less ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.