CHAPTER 12
Taking Your Website to the Next Level
In this chapter, you learn how search engines work and how to perform search engine optimization, SEO, on your website; how to identify and reduce accessibility issues for websites; and how to use live development tools to fix problems. You also learn about the use of staging servers and about front-end frameworks for rapid development.
Understanding How Search Engines Work
Optimize Your Website for Search Engines
Guide Search Spiders with a robots.txt File
Understanding Accessibility Issues for Websites
Meet Chrome’s Live Development Tools
Understanding How Search Engines Work
Search engines are perhaps the most popular tool for navigating the Internet. You open a web browser window or tab to a search engine, such as Google or DuckDuckGo, and enter your query or some keywords. The search engine then returns search results for you to browse or follow.
Returning search results is the last of four steps that search engines typically perform. The first three steps are crawling the Web to gather information, indexing that information, and ranking the search results. Understanding the essentials of these three steps may help you optimize your website for search engines.
The Search Engine Discovers Information by Crawling
The search engine’s ...
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