You can apply a custom animation to any selected object on a slide. A custom animation allows for more control over the animation effect, including when the animation starts, as well as its direction and speed. You can use the Custom Animation task pane that appears to select, set up, and change the order for custom animations.
Add a Custom Animation
1 With the object to animate selected and the Animations tab displayed, click Custom Animation.
The Custom Animation task pane appears.
2 Click Add Effect.
3 Click a category.
4 Click an effect.
PowerPoint applies the effect and previews it.
The animation appears ...