CHAPTER 11

Incorporating Ethics in Teaching Consumer Behavior: An Educational Strategy Based on Principles for Responsible Management Education

Consuelo Garcia-de-la-Torre, Gloria Camacho, and Osmar Arandia

EGADE Business School Tecnológico de Monterrey

The Principles for Responsible Management Education have the capacity to take the case for universal values and business into classrooms on every continent.

—UN Secretary-General Ban Ki-Moon (2007)

Introduction

Consumers are involved in ethical marketing issues because they have been considered targets of marketing actions (Catterall, MacLaran, and Stevens 2002). They have been targets of ethical violations within marketing practices through misleading advertising, unsafe products, and manipulation, ...

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